Egypt Lawson Hairline Illusions™
Award-winning innovator has cultivated the ability to create a full line of custom and ready-to-wear wigs and hair pieces that are art's imitation of life at its finest. She's also a versatile and talented marketer who brings strong mix of conception and promotion experience. Egypt Lawson brings over 20 years of experience in hair and skin care formulations, custom hair styling and wig creation to her position and is widely respected for her excellent customer service and the unparalleled quality of her products. She has extensive experience in the hair industry from managing upscale salons/spas and celebrity stylist to being featured in hundreds of beauty and trade shows - International Beauty Show and HBA Global Expo to name a few. She has become an innovator of Alternative hairstyles and hair growth pomades, revered by many as an alternative hair genius and problem solver. Egypt Lawson's hair experience also includes hands on medical grade prosthetics, marketing and promotions and working closely with major magazines such as Vogue, Essence, Vibe and Sophisticates Black Hair.
Egypt has traveled overseas gathering knowledge to help her create and cultivate a full line of ready to wear wigs and hairpieces that are arts imitation of life at its finest. She has personally formulated remedies to help skin problems; hair breakage and styling tools for chemically treated hair.
Egypt’s entrepreneur experience started at the tender age of eight. She adopted neighborhood friends (her surrogate siblings) and sold icy`s after school to help combat food and clothing expenses. This is when she firm learned the skills of balancing books, revenue and expenses from her dad AJ. Egypt's experience in hair and fashion started early from attending Fashion Industries High School. At the age 14 she produced her first designer and model contest where all contestants won an award of appreciation and at she was a Fashion Coordinator of The Worlds Famous Apollo Theater. Learning from many people in the industry none was more influential in her life than her mentor the late Ralph Cooper Sr. - The founder of “Amateur Night at The Apollo” She studied closely and learned the crucial steps for producing, marketing and coordinating shows. One of Egypt's functions at the Apollo Theater was hiring stylist to help design the hair for the Apollo Models.
A few years later she produced a successful High School Jam at the Stardust Ballroorn, under the supervision of Alonzo Brown who executive produced the “Judge Mathes TV Show and was a member of the pioneering hip hop group “Dr. Jeckyll and Mr. Hyde,” along with Andre Harrell. This is when the promotion seeds were planted and began to blossom. She made many celebrity contacts and friends during this period one of which was her friend Gerard Dure - An up and coming celebrity stylist who wanted to open his own salon and asked Egypt to bring her experience and eye for style along to help launch and manage it. During this time she also met a young gentleman who would be a major part of her life by the name of Kenyatta Lawson who she later married and they have happily been together now for over 25 years.
Working with Gerard Dure Salon is where she mastered the art of hair alternatives in the early to mid 90's. While managing celebrity stylists, Egypt was known as a problem solver and innovator of ideas for hair alternative and scalp problems. Egypt promoted the salon and under her management many of the celebrity stylish were featured in major magazines for working with such artist as Toni Braxton, Carmen Electra and Tyra Banks. Many of Egypt's hair creations were also featured. Egypt frequently visited Mrs. WyChe'S at W.A.j, a hair, and wig and toupee factory located on 125" Street next to the Miracles of Reverend James. This is where she learned trade secrets about the hair and wig industry.
Egypt began making custom hair alternative pieces for clients suffering from Alopecia and Pattern Baldness, which was named Co-op Weaving - A technique she taught stylist that used multiple weaving methods for a more realistic look. She also created the first lace frontal during this time. There were only toupees and theatrical wigs available on the market. She extended the sides of a toupee so the lace frontal can fit across the full hairline of the customer. This became a hot item for weave wearer's with thinning edges.
The origin of Hairline Illusions comes from a client of hers who was diagnosed with Cancer and wanted to cut and use her own hair to create a wig. Egypt was very touched by this incident and poured her heart and soul into a plethora of workshops and research to create a natural looking wig for her friend and client. The client was so impressed and pleased with her work that she referred six more clients to Egypt. This is what spaeked Egypt to start her own hair alternative business.
Egypt began taking more courses to master her trade in hair alternatives. She took advance courses in hair ventilation. Injecting, implanting, Weaving, Processing, wig making and wefting. She began researching how factories are operated and the hair industry works.
In 1994 Egypt was invited by her cousin Van Woods, to come and assist with developing and launching the famous Sylvia’s Restaurant's new food product line. Egypt was the virtual CEO of Marketing and Product Development. She assisted Van Woods, co-owner, in product design, marketing and closing sales. Now Sylvia's Food Products in over 4.000 stores nationwide.
After the project was completed, In 2002 Egypt acquired a small Import/Export business in Harlem, 125 Street 5th Avenue, to do light manufacturing with a mini storefront. This is where she Offered custom skin care and spa services. Since then Egypt has assisted business owners to achieving their dreams by offering free professional advice and helping members to build and grow a successful businesses through GoddessHaven.org. Egypt has been featured on CNN 'Your Money for her business savvy and for developing hair growth pomade.
In 2004 Egypt launched Hairline Illusions web site. This was a platform where she can promote surveys, find testers for new wigs as well as sea wigs. She was the first to offer warrantee's on wigs and a wig trade-in program where a customer can trade in their old wig and receive cash off their new wig. With buzz marketing, in less than 2 years, HAIRLINEiLLUSiONS.COM became one of the most respected luxury wig distributors and wig making workshops online and has been title the Roll Royce of wigs by celebrity stylist and has captured the hearts of consumers, helping customers with hair loss regain their dignity by offering realistic looking hair alternatives.
Since co-founding Hairline Illusions with her husband Kenyetta Lawson. Egypt Lawson has driven Hairline Illusions toward an impressive level of success. One reason is the phenomenally high level of precision and care that Egypt Lawson invests into each one of her custom designs. Egypt Lawson specializes in making hair alternatives that are invisible to the eye and spends as much as 160 hours developing her customized products. In fact, so much skill is evident in each Egypt Lawson creation that one product of Hairline Illusions has even been dubbed the "Rolls-Royce of Wigs.”
Egypt Lawson's relentless entrepreneurialism has earned her numerous distinctions. In addition to being a Project Enterprise Entrepreneur of the Year Finalist in 2004 and 2007 and was elected as Center Leader at Project Enterprise 2 years in a row.